UNILATHE has a proven expertise and long standing track record, in the sub-contract machining of ferrous and non-ferrous metals weighing up to 5 tonnes, including many high value exotic alloys. This coupled with its extensive market knowledge of such environmentally sensitive and safety critical industries as passenger, freight, surface and underground rail, oil & gas, mining and off-highway plant & equipment, including hydraulics, pumps & valves and the aerospace industry, positions Unilathe as a preferred brand of choice amongst many of our customers.
However, we do not want to rest on our laurels, but continue to improve our brand commitment, range of services and understanding by our customers, of what Unilathe is all about and how it wants to do better. So we have chosen, this our first Blog communiqué, to share our thoughts, beliefs and tenets of our company, so as you our customers, can better appreciate and gain more value from the Unilathe brand.
UNILATHE – CREATING A MEASURABLE POINT of DIFFERENCE
Many of the smaller, often family run engineering businesses here in the UK, do not have the huge funding facilities large corporates possess to invest in building and strengthening their Brand identities and market offering. However some of these smaller independent engineering companies do try to emulate the global brands, but rarely do it effectively, often ending up with adopted ‘GIVENS’, rather than a real and deliverable ‘POINT of DIFFERENCE’.
For example, many companies in trying to emulate the big company’s branding presence, use strap lines like – Delivering Excellence, Passionate About Engineering, Precision Engineering, etc., all of which today, are a basic given in any company’s market offering – They certainly do not ‘Differentiate’ them from the competition, or indeed in a potential customer’s eye.
A real point of difference in a company is just that – Something you deliver to the customer, that no one else either ‘Cares To, Wants To, or indeed Can Do’. Here therefore lies the basis for formulating a ‘Strap Line’ that best expresses and delivers your unique ‘Point of Difference’ in the market place and which is clearly recognizable and understood in your customer’s eyes.
In Unilathe’s case, that basis of formulating a unique point of difference, has long been imbedded in the company’s ‘Can Do – Attitude & Culture’, a powerful brand tenet that is almost inate and a clearly deliverable characteristic, solidly embedded in everyone’s work ethic and attitude in Unilathe.
So what is our ‘Real and Deliverable Point of Difference’. Well it’s very simple, for a long time now, Unilathe’s whole function in life has been to ‘Make Things Happen’ for its customers, even if at times the customers themselves were unsure of what they really wanted.
Here history shows, that Customers on the road to finding suppliers who will take-up their real needs, change and grow with such customers, is paved with frustration, despair and disbelief. Today these same customers coming across a supplier who is prepared to get on their wave-length and take on their needs, is a rarity.
Unilathe is the polar opposite to these type of suppliers, who with its can-do attitude, often in less than clear circumstances, will always strive to deliver a supply chain solution by – ‘Making it Happen’ – a unique and long standing deliverable of the Unilathe brand and its people.
WE MAKE IT HAPPEN
This ‘Strap Line’ is not a ‘Gimmick OR Given’, it is a ‘Proven Deliverable’ of the Unlathe brand, its resources and people. Very few companies can actually claim this brand differential, let alone prove, demonstrate and deliver it. Consequently, It is a highly marketable, truly strong and customer attractive brand ‘Point of Difference’ in a very crowded market place.
Making a difference isn't good enough
Making it happen – Is what makes the difference
Unilathe’s fully integrated ‘Manufacturing Partnerships’ are ideally structured to accommodate customer’s long or short term plans, due to our centralised geographical location and ability to quickly expand both our physical and manufacturing facilities.
Headquartered on our own 7 acre site at Ford Green, Stoke on Trent, in the heart of England, Unilathe has over 100,000sq.ft of manufacturing space incorporating a variety of individual component machining, fabrication, sub-assembly and finishing services, including prototyping, testing and certification, that not only save expensive inter-supplier transportation costs, but also valuable time, money and risk in terms of parts tracking, handling, travel and scheduling through multiple supplier chains.
Consequently, we can effectively drive out cost, reduce supplier risk and shorten customer supply chains, even setting up ‘Dedicated Finishing Cells’ to further improve their individually tailored supply chain requirements.
For more information please contact:
Eddie Sims – Chairman.
Tel: 0044 (0) 1782 532 000.
E.mail: eddiesims@unilathe.co.uk
Web: www.unilathe.co.uk
